Students contribute to PLUGGY’s communication plan for the younger target groups
PLUGGY welcomes on board Victoria, Gabino, Rafa and Sergio! Our keen and enthusiastic friends – students of Audiovisual Communication and Advertising Department of the University of Malaga, Spain prepared for us a very special proposal for PLUGGY’s local communication strategy and implementation in Spain, as part of their “Cultural Communication” course.
Their approach consisted of a thorough research upon PLUGGY’s current status and environment through a detailed SWOT analysis and a set of fresh promotional ideas that will enable PLUGGY in its strategy to engage especially the younger target groups.
Students presented their ideas and time plan to PLUGGY partners and parts of it will enrich PLUGGY’s overall communication and dissemination strategy.