PLUGGY provides a social platform and a series of pluggable applications that aim at facilitating a continuing process of creating, modifying and safeguarding heritage where European citizens will be consumers, creators and maintainers of cultural activities. PLUGGY’s Social Platform users will be able to curate stories using PLUGGY’s Curatorial tool. Content will be both crowdsourced and retrieved from digital collections, allowing users to create links between seemingly unrelated facts, events, people and digitized collections, leading to new approaches of presenting cultural resources and new ways of interacting with them. PLUGGY’s users will build living Virtual Exhibitions around topics they think are important and publish them for others to experience. The collections of these Virtual Exhibitions will eventually form Virtual Museums, curated and experienced by virtual heritage communities. PLUGGY’s Social Platform users will be able to access its content through a dedicated web interface and Virtual Exhibitions through the pluggable applications. They will be able to search its overall content ranging from localized specific content to comprehensive personalized stories and experience Virtual Exhibitions through applications, covering a variety of technologies from Augmented and Virtual Reality to collaborative games for mobile devices. Through the Social Platform, they will be able to create networks, communities and link with other social media. PLUGGY will provide the necessary architecture, structure and interfaces for the creation of pluggable applications, allowing for beyond-the-project, not yet imagined ways to utilize the content on the social platform, while focusing on the design of the social interaction, helping to build new virtual heritage communities.